Sylvia Strobel has been named the new President and CEO of Twin Cities PBS (TPT). Strobel will be replacing Jim Pagliarini, who announced his retirement in 2018 after putting in more than 20 years. Strobel has more than 25 years of public media experience including previous work at TPT in the 1990s, AMPG and most recently as the COO for ideastream in Cleveland, where she oversaw their collection of stations (WVIZ/PBS, 90.3 WCPN-FM, the Ohio Channel and Ohio Government Telecommunications). Sylvia Strobel was also welcomed to the NPR board as Member Director in November 25, 2019. She was elected on November 14, 2019, and her term continues through November 2021.
“I am so excited to come back to my Minnesota roots to direct the vision of TPT as we move through this next decade,” said Strobel. “TPT has grown from its foundation as a television broadcast station – blossoming into a true 21st century media organization ensuring all have access to quality, educational content on multiple platforms. I am excited to continue this trajectory and work with the TPT team to use new technology, expand content offerings and enhance the experience of – and services to – TPT’s audiences.”
Before joining ideastream, Strobel served on the executive management team of American Public Media Group (APMG) as its senior vice president and general counsel. Prior to APMG, Strobel served as CEO of the Alliance for Women in Media (AWM) and the AWM Foundation in Washington, D.C., president and general manager of the Pennsylvania Public Television Network and as an attorney for Twin Cities Public Television and the Corporation for Public Broadcasting. She also co-founded the law firm Lehmann Strobel PLC, where she provided counsel to the arts, cultural and media communities.
She received a B.A. from St. Olaf College, a J.D. from William Mitchell College of Law, and a M.B.A. from the Carlson School of Management at the University of Minnesota. Strobel currently serves on the board of directors of Latino Public Broadcasting (Los Angeles), the Minnesota Humanities Center (St. Paul) and Hospice of Western Reserve (Cleveland), and is on the Governance Committee of the Association of Junior Leagues International (New York). She is a member of the National Press Club, The Federal Communications Bar Association and the Union Club of Cleveland, and is admitted to bar in Minnesota and Pennsylvania. Strobel and her husband have two children.